ABOUT US . . .

We believe that leadership starts from within.

At Focus for Leaders, we help people rise with clarity and conviction—by aligning their thinking, relationships, and goals with a purpose that’s bigger than ambition. Whether you’re building a business, a classroom, or a legacy, this is where inner clarity meets outward impact.

Our Mission

At Focus for Leaders, we equip purpose-driven individuals and organizations to rise with clarity, character, and impact.

Our mission is to help you lead an authentic life fueled by intention—not reaction—by transforming the way you think, connect, and contribute.

We don’t chase success—we build it from the inside out.

Our Core Values – F.O.C.U.S.

We don’t just talk about leadership—we embody it. Our values shape how we show up, serve others, and steward the influence we’ve been given.

F — Far Exceed Expectations
We go the extra mile in everything we do, living and leading with confidence, excellence, and an unwavering commitment to deliver more than expected.

O — Ongoing Growth
We treat growth as both a calling and a responsibility. We honor God by continually improving our thinking, our tools, our relationships—and ourselves.

C — Consistency
We lead with integrity by being the same in every room: consistent in our values, our voice, and how we show up—even when no one’s watching.

U — Unyielding Integrity
We speak the truth, keep our word, and do what’s right—especially when it’s costly, inconvenient, or unseen.

S — Sow Value
We invest in people. Whether they’re clients or simply part of our community, we show up to contribute, encourage, and elevate.

Julie Underwood - Founder BIO

Julie Underwood is an educator, speaker, and growth strategist with more than 20 years of experience helping others find their voice and fulfill their calling. As the founder of Focus for Leaders, she brings deep expertise from her background as a university administrator, high school teacher, and college professor.

A John Maxwell Certified speaker, trainer, and coach, Julie equips leaders with the tools they need to communicate clearly, lead authentically, and multiply their influence. She is also a Full Focus Certified Planner Pro, teaching others to steward their most valuable resource—time—with purpose and intentionality.

When she’s not coaching or speaking, Julie explores the high desert hills around her home in Patagonia, Arizona or kayaks the serene waters of Patagonia Lake. She and her husband, Raub, are currently restoring a 100-year-old adobe home in the heart of the community they now call home—joined by their loyal Goldendoodle, Remi.